Why Less is More | The Science of an Effective Skincare Routine

Dr Anita Sturnham | The Vision Behind Decree Skincare

At Decree, we believe in simplifying skincare to provide exactly what your skin needs, when it needs it. Founded by Dr Anita Sturnham, an internationally renowned doctor with over 20 years of experience, Decree is the culmination of her expertise, scientific knowledge, and a deep understanding of skin health. Decree is built on the foundation of efficacy, consistency, and premium-quality ingredients.

The Journey to Decree

Dr Anita’s passion for skincare was ignited by a personal experience as a medical student, where a misguided skincare purchase left her with extreme sensitivity and Rosacea. This highlighted the importance of selecting the right ingredients and formulations for individual skin needs and the experience fuelled her desire to educate and empower individuals to make informed skincare choices.

Dr Anita recognised that an overwhelming number of choices often led to confusion and inconsistency. Through her clinic experience, she observed that many skin concerns resulted from product misuse and constant routine changes.

Understanding the need for a streamlined, results-driven solution, she initially launched Nuriss Skincare, a skincare brand with 32 products. Through constant use of this line and her patients feedback, it became evident that it was the same select ingredients and products that drove the best results in all skin types and so this inspired her to create a more streamlined skincare regime in 2019 - Decree skincare - a concise, doctor-led regimen designed to simplify skincare and deliver lasting results.

The Decree Philosophy | Simplicity and Consistency

Decree has crafted a concise, doctor-led regimen that delivers transformative results without unnecessary complexity. Decrees AM, PM, and Weekly protocols ensure that your skin receives the right actives at the right time, creating a routine that is both effective and easy to follow, supporting your skin's circadian rhythm.

The AM/ PM Daily Routine

• AM Routine:Designed to cleanse, protect, and hydrate the skin with hero ingredients like Rose Water, Niacinamide, and antioxidant-rich vitamins.
• PM Routine: Focuses on deep cleansing, repair, and rejuvenation with ingredients like Retinoids, Squalane, and Sulphur to promote skin renewal overnight.

The Weekly Reset| Exfoliation and Hydration

A carefully curated process of exfoliation, hydration, and revitalisation ensures the skin remains radiant and balanced. The Weekly Decree includes: Airbrushing Acid gently exfoliates using Glycolic, Lactic, and Pyruvic acids, while the Replenishing Paste infuses the skin with hydration and nourishment through botanical stem cells and essential lipids. Additionally, the SOS Revitalising Face Mask and SOS Revitalising Eye Mask provide intensive hydration and rejuvenation, offering an instant boost for tired or stressed skin.

Science-Backed Skincare with High-Performance Ingredients

At Decree, we embrace a ‘less is more’ philosophy. Each product is carefully formulated with potent yet gentle actives that work in synergy to support skin health while maintaining simplicity and efficacy. Some key ingredients include:

• Rose Water - The foundation of every Decree product, providing hydration, antioxidants, and anti-inflammatory benefits.
• Niacinamide - A multitasking powerhouse that brightens, refines pores, and strengthens the skin barrier.
• Retinoids - The third-generation retinoid in our Treat Tincture is clinically proven to be more stable and effective than traditional retinol.
• Squalane - A biomimetic lipid that hydrates without clogging pores, promoting a smooth, supple complexion.
• Sulphur - A hidden gem in skincare with antibacterial, anti-inflammatory, and sebum-regulating properties, ideal for acne-prone and sensitive skin.
• Peptides and Antioxidants - Found in our Peptide Emollient Veil, these ingredients work to firm, hydrate, and protect against environmental aggressors.

The Decree Promise | Skincare That Works

Decree embodies the principles of medical-grade skincare with the luxury of a high-performance routine. Designed for all skin types, the minimalist yet highly effective range encourages consistency, ensuring long-term skin health and radiance.

Every dose matters. Consistency is everything. With Decree, your best skin is not just achievable- it’s inevitable.