July 01, 2026

A Complete Guide to Toners

Toners are one of the most misunderstood steps in skincare, yet when used correctly, they can transform the way your routine feels and performs. In this guide, we answer the most common questions and walk you through toning with confidence.

What Is a Toner?

A toner is a lightweight liquid skincare product applied after cleansing and before serums or moisturisers.

Modern toners:

Balance skin’s pH after cleansing
Deliver targeted actives, such as hydration, calming, and exfoliation
Prep skin to absorb treatment products more effectively

Unlike old-school toners that just “tightened pores,” today’s toners support hydration and barrier health across all skin types.

How to Choose a Toner

Choosing the right toner starts with your skin concerns.

For Hydration

Look for:

Hyaluronic acid
Glycerin
Soothing botanical extracts

For Oily or Congested Skin

Choose a gentle exfoliating toner with:

Salicylic acid, also known as BHA
Lactic acid, also known as AHA, if suited to your skin

For Sensitivity or Dryness

Prioritise:

Alcohol-free formulas
Ceramides, panthenol, and aloe vera

Tip: Exfoliating formulas should be avoided by everyone if they are too harsh or overused. If your toner stings or leaves your skin tight, it may be too strong or drying. Try switching to a gentler formula.

How to Apply Toner and When to Use It

Toner should be applied immediately after cleansing when the skin is still slightly damp.

Step 1: Cleanse First

Begin with a thorough but gentle cleanse to remove dirt, excess oil, sunscreen, makeup, sweat, and daily buildup.

Step 2: Apply Toner

Dispense a small amount of toner into clean hands or onto a soft cotton pad.

Step 3: Press or Sweep Over the Skin

Gently press the toner into the skin using your hands, or sweep it across the face with a cotton pad. Avoid dragging, rubbing, or applying too much pressure.

Step 4: Avoid the Eye Area

Keep toner away from the delicate eye area, especially if the formula contains exfoliating ingredients.

Step 5: Follow With Serums and Moisturiser

Apply your serums, moisturiser, and SPF in the morning while the skin is still fresh and hydrated.

Best Practices and Tips

Use Toner Twice Daily, If Your Skin Tolerates It

Morning: A hydrating toner preps skin for antioxidant serums and SPF.

Evening: Toner balances and refreshes skin post-cleanse.

Don’t Over-Exfoliate

Avoid layering toners with high-strength acids and other exfoliants in the same routine. If using actives like retinol or AHAs/BHAs, alternate evenings or choose a non-exfoliating toner.